Case Study – FRMEFEST 2025

29/09/2025 | Events

From the moment we heard the FRMEFEST vision and idea, we knew we wanted to be part of the team that would help bring it to life.

Designed to unite an industry of photographers, videographers and content creators for the first time, FRMEFEST 2025 presented with Canon Australia was a bold and innovative idea!

Our Directors, Julia and Victor jumped on board as FRMEFEST co-founders, embarking on a two year journey that saw the whole JTPM team deeply involved in every element from ideation to delivery.

Over two-days FRMEFEST invited attendees to explore cutting-edge technology from the world’s biggest brands (plus lots of small and new ones!), discover the latest trends and game-changing insights from industry leaders and inspiring speakers, and have the opportunity to experiment, learn new skills and refine their craft across a range of dynamic and engaging live sets and activations.

Catering for creators of all experience levels from seasoned professionals to enthusiasts, the goal was to create a dedicated space for visual creators to connect, share knowledge, collaborate and push the boundaries of their craft. And it worked!

FRMEFEST 2025 was the biggest celebration and gathering of photographers, videographers, filmmakers, cinematographers, content creators, digital producers and other creatives, helping to elevate the industry as a whole, spark creativity, drive innovation and fuel the dreams and ambitions of both current and future visual storytellers.

Here’s the lowdown of how it all happened!

Event Fast Facts:

Dates: Saturday 19 & Sunday 20 July 2025
Times: 9:00am – 6:00pm daily
Location: Carriageworks, Sydney
Registered attendees: 2,100+
Sponsors: key industry partners included Canon, Camera House, FujiFilm, Sony, Lumix, Nikon, FujiFilm PI, Black Magic Design, Rhode, Hollyland, Aputure, Amaron and OM Systems.
Exhibitors: 30+ other brands and businesses
Sessions: approx. 35 per day/ 70+ total
Speakers: more than 60 speakers
Event Planning: 1,500+ hours
Bump in/ out: 51 hours total
Website: https://frmefest.com/

Venue/ Layout:

A historic railway workshop, featuring exposed brickwork, metal beams and cool warehouse vibes, located in the heart of the city, Carriageworks, Sydney was our first choice for this event.

Known as one of Australia’s most significant creative industry hubs, Carriageworks gave us plenty of space to set up the various elements and cater to the large audience size. It also provided the perfect aesthetic to suit the FRMEFEST brand.

Check out the event map:

Event Features:

Main Stage: this was the main focal point of the event, where event announcements, key speaker sessions and panel discussions were scheduled. We provided seating for 200 people and there was rarely a chair to spare!
Exhibitors: sponsors and brands were assigned their own dedicated space where they could showcase their products and services and deliver smaller sessions and activations. This included the Camera House marketplace – which offered expert advice and new and used camera gear for sale.
Activations and Workshops: including real-life sets and practical sessions covering different genres or styles such as portraits, music videos, cinema, macro, pets, fashion, food, automotive, boxing and more. Experts were on hand at each activation sharing tips and tricks, and providing the opportunity to learn new skills.
Competitions & Giveaways: we had over $50,000 in prizes and freebies up for grabs, including a FRMEFEST branded tote bag packed with goodies, merch from the sponsors, hourly prize drops and fun photography competitions with prizes including a priceless Porsche weekend, and the latest camera gear.
Collaboration Lounge: this was a dedicated zone for attendees to connect and network, or simply take some time out between busy sessions. The lounge was located adjacent to our food truck zone for easy access to coffee, lunch and snacks.

Day 1 Highlights:

Panel Discussion: The Business of Adventure – turning passion into income featuring industry experts Tom Noske, Ben Hargreaves, Kan Huang, Mike Amarico and more.
Panel Discussion: The Future of the Creator Industry exploring the shifting landscape of content creation, from the rise of AI and new tech to keeping audiences engaged in an oversaturated digital world.
Keynote: The Art of Influence – Communicating Stories that Captivate with world-leading communication coach Vinh Giang, trusted by companies like Microsoft, Facebook and Commonwealth Bank.

VIP Function – End of Day 1:

An exclusive invite only function was held at the end of day one for all the sponsors, creators and speakers to celebrate two years of hard work in bringing FRMEFEST to life. We were also fortunate to have the City of Sydney Deputy Lord Mayor, Zann Maxwell in attendance, recognising all of our hard work and achievements.

Day 2 Highlights:

Panel Discussion: Solo-entrepreneur – Why Mentorship Matters including the launch of Canon’s new mentorship program The Circle, with our Founder/ Director, Julia as moderator/ host.
Keynote: Mastering Self-expression Through Photography – Unlocking Confidence and Authenticity: featuring TikTok’s “King of Poses” David Suh, direct from LA. David also appeared on Channel 7’s Sunrise to help promote FRMEFEST!
Panel Discussion: Creator Pathway – From Small-Time to Big-Time with industry experts Andrew Zhao, Jiny Maeng, Kate Cornish, Wil Calabio and others.

Spotlight on JTPM Services:

JTPM was involved and responsible for all of the planning and delivery of this event, from the early conceptual stage, right through to the final pack down and post-event reporting and sponsor debriefs.

Here’s an overview of the support and services we provided over 2 years:
End to end event design, planning and production
Event technology including booking and registration, event app and digital map
Speaker engagement and management
Sponsorship procurement and management
Volunteer recruitment and management
Food Truck bookings and management
AV and lighting across all stages, spaces and activations
On the day bump in/ out, logistics and production
Post-event reporting, including stakeholder and sponsor debriefs

Comments and Feedback:

“FRMEFEST delivered big – what an incredible first event! Expertly organised, perfectly marketed, and a true celebration of all genres.” – Monique.

“Whoever hooked up the user experience, to get into the venue, is amazing. I was fumbling to look for my ticket… just put in your name, boom sign in, print – oh bro, it’s good. I love it!” – watch Sam Nam on Instagram.

“I’m really impressed with the accessibility of the app and ease of navigation. Lots to customise!” – Natalie.

“Kudos to the team – the ‘My Schedule’ section was very helpful for planning the loooong weekend full of events!” – Brad.